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PDF] MOBILE MARKETING: BRAND PERFORMANCE AND IMPLICATIONS ON BRAND IDENTITY A CASE STUDY OF ADIDAS, NIKE AND PUMA | Semantic Scholar
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Customer-based brand equity model (CBBE) | Download Scientific Diagram
Brand personality and brand equity: evidence from the sportswear industry By: Jin Su and Xiao Tong Su, J. & Tong, X. (2015).
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